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The Micro-Script Rules
Bill Schley
The right 6 words are more powerful than 6000. That's the bottom line if you're in branding, politics, teaching, a business owner or advertiser - anyone who communicates...
The Cilantro Diaries
Lorenzo Gomez
You don't have to have an MBA to get ahead in business. You don't even need a college degree. All you need is intelligence, drive, creativity, courage, and The Cilantro Diaries.
Why Johnny Can't Brand
A few years back, a best seller called Why Johnny Can't Read shocked the education establishment and revived the lost art of phonics. Now, Why Johnny Can't Brand blows the lid off the marketing.
The UnStoppables
Bill Schley
The UnStoppables is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces.
Reality in Advertising
Rosser Reeves
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising.
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