Bill: Lorenzo, do you have a joke to tell our listeners today? Wait, have we started yet? Okay, wait a second. We have to officially start. Good morning, brother Lorenzo. Lorenzo: Good morning, brother Bill. Bill: It’s great to see you today on The Brand Brothers.
Bill: Do you wanna start? Lorenzo: Let’s start. Bill: Okay. Lorenzo: Today’s episode- Bill: Yes. Lorenzo: The power of micro-scripts, it’s not what people hear, it’s what they repeat. Bill: Or it’s how to tell your story or differentiate your company or articulate your brand in
Bill: Are we on? Lorenzo: We’re on. Bill: Good morning brother Lorenzo. Lorenzo: Brother bill, good morning, how are you? Bill: I’m just fine, thank you. Actually, do you want to know how I really am? Lorenzo: Tell me. Bill: You know, we’re gonna have a
Bill: I don’t want to talk to them, I don’t want to see them, I want to stay in my stretch limo. I want frosted black glass, I want to be carried. Lorenzo: Drunk with power. You’re already drunk with power. Bill: I want to be
Bill: Good morning brother Lorenzo Lorenzo: Brother Bill. Welcome to another episode of the brand brothers. Bill: Yeah when we say morning we mean 3 o’clock in the morning. This is very, very show business kind of show, so we’re up late. Lorenzo, not to put

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